Gavero Minimum Retail Price Policy (MAP)
1. Purpose of the MAP Policy
This Minimum Retail Price (MAP) policy was established to protect the brand integrity and value of Gavero products. It ensures a level playing field for all authorized retail partners.
2. Scope
The MAP Policy applies to all retailers who sell Gavero products – both online and offline. This applies to all sales channels, including their own online shops, marketplaces (e.g., Amazon, eBay), and brick-and-mortar retail stores.
3. Minimum selling prices (MAP)
Merchants agree to adhere to the minimum selling prices (MAP) defined by Gavero. These prices apply to all publicly visible offers.
4. Exceptions
Retailers may offer their existing customers individual discounts or special offers, provided they are not publicly advertised or publicly visible. For example, personalized vouchers or exclusive offers for regular customers and newsletter subscribers are permitted.
5. Consequences of violations
A violation of the MAP policy will result in the following measures:
• Written warning and request for price adjustment within 3 working days
• In case of repeated violation: termination of cooperation and exclusion as an authorized dealer
Gavero reserves the right to take additional legal action in the event of proven damage.
6. Changes to the MAP policy
Changes to this policy and the minimum selling prices will be made exclusively centrally through our Shopify store and the connected portals.
All price updates will be published there and will take effect immediately upon being updated in the system. Retailers are required to review and adjust their selling prices accordingly.
7. Confirmation and validity
By purchasing and/or selling Gavero products, the dealer accepts this MAP Policy as a binding basis for cooperation.